When going online, pri­va­cy state­ments, cook­ie guide­lines, oblig­a­tions to give one’s con­sent and the like over­whelm the con­sumer. Those “fea­tures” are not only labour-inten­sive but also alarm­ing because mar­ket­ing and sales depart­ments lose 10% of their poten­tial cus­tomers with every addi­tion­al click. Yet they are essen­tial for achiev­ing data pro­tec­tion com­pli­ance and, more to the point, to avoid enor­mous fines. Does mar­ket­ing make a bet­ter case for get­ting its way or does data pro­tec­tion have a trump card in attain­ing its goals?

In her Duet Inter­view with Petra Dahm, strate­gic con­sul­tant and for­mer copy writer, cre­ative direc­tor and strate­gic plan­ner in the adver­tis­ing world, Dr Cal­daro­la, author of Big Data and Law, dis­cuss­es the trade-off between two stake­hold­ers with dif­fer­ent needs as far as dig­i­tal busi­ness is concerned.