
Big Data offers many new possibilities: Digitalisation and the automation of value-added chains lead to greater efficiency in production and services. At the same time, Big Data is behind creating customer profiles and analysing these to render the marketing of products and services more effective. Furthermore, Big Data can also be useful in lowering corruption in administrative areas owing to software-supported documentation and much more. What changes will we see in our society? Where is it all heading or where should it be going?
Dr Caldarola, author of Big Data and Law and former CEO of Daimler Benz AG Edzard Reuter reflect on the meaning of being human and human interaction in the digital age.
(more…)

